Motif FoodWorks is a food technology firm that aims to improve the flavor, nutrition, and texture of vegan meat, and this is where actor Robert Downey Jr. has made his most recent investment in the plant-based market.
Robert Downey Jr., an actor, is a vegan! he has expressed his desire to live in a world where food is produced more environmentally responsible and plant-based alternatives to meat and cheese do not compromise on flavor, nutrient content, or texture. He is currently working toward this goal. Motif FoodWorks is a food technology firm that is striving to make vegan food to be craved via innovative advances that improve both the flavor and the texture of the meal. Downey Jr. has invested in Motif FoodWorks through his venture fund, FootPrint Coalition Ventures (FPCV).
The Boston-based firm originally introduced HEMAMI, which is a heme-binding myoglobin protein that recreates the taste and scent of traditional animal-based meat using plant-based ingredients rather than animal products. In addition to this, Motif created a technique known as APPETEX, which simulates the springy and luscious feel of animal tissue. These developments are intended to convey everything that customers love about animal meat into the arena of plant-based meat, providing them with more reasons to choose choices that are better for animals and the environment.
In a statement, Robert Downey Jr. remarked that in order for plant-based foods to have a significant influence on environmental sustainability, "we need a strategy that is both appealing and healthy." The Motif is not only making a difference in goods that are available today, but it is also envisioning the future of plant-based foods that will be available by concentrating on healthier choices that have a better taste.
After successfully closing a $226 million Series B round the previous year, which it utilized to expand into other areas, Motif has now received a new investment from Robert Downey Jr. Motif is providing three of its own products to food service providers, distributors, and retailers with private-label products in order to create an even more significant effect than it already has. These technologies are aimed at improving plant-based products.
Motif MoBeef Plant-Based Burger Patties are the first product to be introduced to consumers, with Motif MoBeef Plant-Based Ground and Motif MoPork slated to be introduced later on in this year. In 2019, Motif will release its natural MoChicken product, marking its entry into the lucrative plant-based chicken industry. At the upcoming trade show National Restaurant Association Show in Chicago, Motif will display its plant-based beef products. Vegan chef Chloe Coscarelli will be on hand to demonstrate how the new products can be used to create composed dishes at the Flavor Foray's Championship BBQ and Cook-Off on May 22.
"With our Motif MoBeef, Motif MoPork, and Motif MoChicken options, chefs, retailers, and distributors can offer the absolute best plant-based experience, with umami, mouthwatering flavor, and a meaty bite that consumers have been asking for from products in the category, " “With our Motif MoBeef, Motif MoPork, and Motif MoChicken options, chefs, retailers, and distributors can offer”
The Chief Executive Officer of Motif FoodWorks, Jonathan McIntyre, commented in a press release: " Whether on the shelf in a supermarket or on a menu, we're committed to making plant-based meals that our customers sell so attractive that consumers truly desire them." "We couldn't be happier to have Robert [Downey Jr.] and FootPrint Coalition on board as an investor and a partner in our endeavor to build the market," said a member of the FootPrint Coalition team.
During the premiere of the animal-centered film Dolittle in the year 2020, Robert Downey Jr. shared with the audience that he was planning to make the switch to a plant-based diet. Since that time, the actor has been lending his support to businesses pioneering new approaches to producing plant-based foods.
In addition to his work with Motif, Robert Downey Jr. has recently invested in Nobel Foods. This startup attempts to produce chemically identical cheese made from cow's milk but does not use cow's milk. Downey Jr.'s goal is to help move cheesemaking into the modern era. The company, which Magi Richani established, a native of Lebanon, recreates the genetic code for casein in soybean seeds. Casein is a milk protein responsible for dairy cheese's cheesy qualities. The company also grows plants with the same dairy caseins found in animal milk. Nobel then extracts the caseins in order to produce a variety of dairy-identical cheeses. All of this is accomplished without the need to exploit cows, goats, or any other animal for their lacteal secretions. Furthermore, unlike traditional animal farming, Nobell's method reduces carbon emissions by ninety percent.
Because of the strains of population expansion and climate change on our planet, we need to devise innovative strategies for feeding the globe. Downey Jr. remarked in a statement at the time of his Nobel investment that replacements for some meals, like cheeses, seldom effectively duplicate the distinctive savory features of the original dish. This was about Downey Jr.'s investment in Nobel. "Magi Richani and her Nobel team are putting the eco in queso by milking a crop rather than a cow in order to produce cheese. FPCV feels that the product's quality will speak for itself, and the company thus supports it entirely.
Over this year, Nobel plans to distribute its dairy-identical cheeses to restaurants, beginning with mozzarella and cheddar. These cheeses will also be sold in pizza shops.